ALL ABOUT FOAM HAIR COLOR
The Secrets & Science of NEW Koleston Color-Intense Foam
The most even, intense color from Koleston
Until recently, most hair color formulas were in a creme form. Now, you can shake up your color routine with the new foam hair color developed by Wella, the hair color experts trusted by millions of colorists globally. NEW Koleston Color-Intense Foam gives you permanent, intense color results and an experience that’s just as easy to adore. It is easier to spread than creme, making coloring at home simpler and liberating, without the need to wait for someone to help with hard to reach areas.
SO, WHAT IS FOAM?
Not a liquid, gas or solid – foam combines the best properties of all three. Koleston hair color foam behaves like a solid when resting, so it doesn’t drip through your fingers or from your head. When it’s moving, Koleston hair color foam acts like a liquid, making it easy to spread.
Foam goes where you want it to without drips or the mess, covering your hair evenly, so you don’t miss any spots. It’s easier than ever to cover every strand giving you perfectly intense, long-lasting color. Koleston Color-Intense Foam also gives you 6X more product volume than the typical creme colorant as it foams up, offering perfect coverage – even for hard to reach areas or for covering long hair.
HOW KOLESTON MOST EVEN COLOR-INTENSE FOAM WORKS
The best part about foam is that it puts the control in your hands. Simply mix the tint and developer—and squeeze the bottle to release the foam. As you massage in this easy hair color through your hair with your fingertips, the foam collapses into your hair on contact. The unique foam formula is drawn through the hair by capillary action, surrounding and coating each individual strand of hair. Its intense pigments penetrate instantly to the core and lock in color– for the most even intense color from Koleston.
Koleston Foam is a permanent hair colorant, providing the same trusted long lasting results as traditional colorants with perfect grey coverage that lasts up to 6 weeks. Koleston Foam’s rich intensity formula makes it especially suitable for coloring dark hair.